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ROCK ’N’ ROLL. Richard Branson’s Virgin Group continues to diversify worldwide - this effort into the world of hospitality. As the brand seeks to expand its footprint into an innovative hotel group aimed at youth culture, music, and the modern confluence of business and leisure travel, Matthew Rolston Creative, Inc. was tapped to bring together its extensive experience in advertising, design, strategy, and lifestyle. Virgin Hotels San Francisco channels an eclectic architectural and decorative mix, referencing the city’s Victorian past, the hippie movement of the '60s (think Haight-Ashbury), and a 19th-century British feel inspired by Virgin's brand identity. Sex, drugs, and rock ’n’ roll? Eat, drink and be merry! Exclusively for everyone.

THE TEAM MAKES THE DREAM. When is the sum greater than the parts? Put together design firm Hirsch Bedner Associates and Matthew Rolston Creative, Inc., and that sum is a stunning dream team. Watch what happens when the largest hospitality design firm in the world collaborates with a visionary creative director for a brand that’s all about FUN. Colorful, rock ’n’ roll, quirky and individualistic, the Virgin Hotels brand is re-defined for the city behind the Golden Gate in this design deck that was created for the development of Richard Branson’s first West Coast hospitality destination.