VISA l Rhythm l Bebe Neuwirth

Financial services giant VISA wanted their Broadway campaign to tap into the larger-than-life glamour and showmanship of the Tony Awards. Director Matthew Rolston conceived this film and developed elaborate choreography around superstar Bebe Neuwirth, backed by a team of world-class dancers, set to the classic "I've Got Rhythm." Years of music-based filmmaking led the creative team at MRCI to cleverly transform the streets of downtown Los Angeles into an illusion of the Great White Way – the perfect setting.

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