The Milford
Working with a team including renowned design firm Gensler, Matthew Rolston Creative, Inc. created a second and different re-brand concept for Times Square’s The Milford Plaza, New York’s largest hotel. Pitched at the modern family traveler, the rainbow was chosen as a brand symbol, not only for its evocation of the American Dream, but also to represent what ‘modern family’ means today. In recognition of the concept’s multi-story ‘retail podium’, the bar- code symbol was also chosen to represent the brand.