The Milford

Working with a team including renowned design firm Gensler, Matthew Rolston Creative, Inc. created a second and different re-brand concept for Times Square’s The Milford Plaza, New York’s largest hotel. Pitched at the modern family traveler, the rainbow was chosen as a brand symbol, not only for its evocation of the American Dream, but also to represent what ‘modern family’ means today. In recognition of the concept’s multi-story ‘retail podium’, the bar- code symbol was also chosen to represent the brand.

NWBOC Certified - Women Business Enterprise (WBE)  Women-Owned Small Business (WOSB)

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138 w 25th st, fl 9, NY, NY 10001