Sundance Promo l Be Good Johnny Weir
Figure skating’s mischevous media personality Johnny Weir always makes an impression, and in this promo for Sundance Channel's reality show 'Be Good Johnny Weir’ we see him go beyond the rink in gloriously over-the-top style. Written, produced and directed by Matthew Rolston, this promo showcases the hyper-glamorous lead in a stylized take on the Palace of Versailles as he enters inside his own life-sized Fabergé egg. The campaign extended to print, outdoor and on-air, generating some outrageous ‘heat.’