Gold Rush
As San Francisco continues to evolve into a significant center of web-based commerce and design, its residents and visitors constantly seek new venues for relaxation and entertainment. Matthew Rolston Creative Inc. was charged with conceiving a new nightspot: ‘Gold Rush’. The concept, based on San Francisco’s emergence from California’s historic gold rush (in which new fortunes were created almost daily), reflects the city’s modern ‘gold-miners’ - those seeking the riches and creating the fortunes that emerge from today’s technology.