GAP l Khaki Swing
Busting with exuberant energy and featuring a ground-breaking technique, this multiple award-winning spot, Gap 'Khakis Swing', is a celebration of music and the pleasure of movement. Director Matthew Rolston was among the first to employ the so-called ‘bullet time’ visual effect in an advertisement – capturing joyous dancers in the midst of jaw-dropping leaps and lifts. The spot's crisp filmmaking, dynamic musicality, visual effects and retro-cool Lindy Hop moves unleashed a trend in entertainment-oriented television commercials.