Dark Horse Vodka

Establishing brand identity from the ground up, especially in the creation of a new premium spirit – a top-shelf liquor – requires establishing that brand’s virtual DNA, its brand imagery and ‘codes’. This project establishes that DNA, specifically tailored to the upscale urban male. The brand is unabashedly sexual, with a humor that’s as ‘dry’ as the product itself. The client asked for a brand that would swagger with a rock-n-roll edge and a certain British inflection, due to the brand’s source.

NWBOC Certified - Women Business Enterprise (WBE)  Women-Owned Small Business (WOSB)

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138 w 25th st, fl 9, NY, NY 10001